Keyword Research will help you find what people are searching for. You are in business to fulfil a need. But what are people searching for when they want your product or service. In the past the searcher had to find for example the section in the golden pages that contained the product or service they were looking for. Now your business has to be found using the search terms the searcher enters. Search engines have improved dramatically over the years. Gone are the days when you could stuff keywords into your website. People use longer search terms and the search engines try to provide the most relevant search results.
If you make hats you may think describing yourself as a milliner sounds more sophisticated but what are people searching for and who is your target market
Bespoke hats for mother of the Bride
Hats for Cheltenham 2015
Hats for Weddings in Donegal
Bespoke men’s hats
I am no expert on hats the examples above are just that. You need to research your market and target the search terms that are in your area.
If you are a plumber in Dublin 15 servicing Gas Boilers, an inquiry to unblock drains in Cork is not much good to you. You want the person searching for “Gas Boiler service Dublin 15”
There are free tools available including Google Keywords that allow you do keyword research and see the volumes that are searching. If you are in a very competitive market with lots of big players for example insurance, targeting insurance may not get you anywhere. You will need to go for something like “personalised service from local insurance broker in Navan”
The most important person to you on the web is the searcher that is searching for your product or service. Do you sell “Bridal Gowns” or “Wedding Dresses”? It is time well invested researching the search terms people use to search for your products.