The Differences between Keyword Optimisation and Keyword Stuffing

Keyword Optimisation

Keywords are used by searchers to find the product or service they are looking for. It is important that you do your keyword research to find out what people are searching for. Google Keyword Planner is a good free tool for keyword research. There is no point optimising for “Professional Milliner” if people search for “Hat Maker”. It may sound obvious but the most important thing in writing a post is to decide what the post is about. What value will it bring to the person reading it. You could be providing information, advertising an event, launching a new product or service. There are many types of posts you just need to know what type of post you are writing.

Headline

The Headline is the most important part of your post. You have a very short time to get the searchers attention. Without a good headline the searcher is very unlikely to read your post. Your keywords should appear in the headline to grab the searchers attention. You write your posts for humans to read. Your keywords should appear in the first paragraph as near the beginning as possible without ruining the flow of the language.  You are writing for the searcher not yourself. Many people fall into the trap of talking about themselves. The searcher is not searching for you. They are searching for the product or service you provide. You need to show as early as possible that you can satisfy their needs

Needs, Features and Benefits

When I started to sell I was taught to be successful in sales you needed to be able to
1. Satisfy a Need
2. Show the Features of your product or offering
3. Sell the Benefits.

I find the same applies today. To satisfy a need, you have to identify your target market and go where they are. In Ireland a very high percentage of product/service selection starts with a Google Search. You have written a very good interesting post for your target market. How do you get it in front of your target market? Search Engine Optimisation (SEO)

SEO (Search Engine Optimisation)

URL for the page should include your keyword for example if you are selling UPVC Windows your URL could be www.aaawindows/UPVC-Windows

Title tag is used by the robots to find out what the page is about and should include your keyword for example “UPVC Windows Double / Tripled Glazed Dublin” ¬†Google will often use this title as the title to display in the organic search list

Meta Tag is a brief description about your page and again should include your keyword. Google will often use this brief description under the title in the organic search list.

If you are using images on your page compressing your images will help the speed in loading the images. It may be tempting to upload images with the camera file name but that means nothing to the robot, you could rename the file “white-upvc-windows-virginia” with a alt tag of “white upvc windows fitted Virginia” now you are telling the robots what is in the picture.

By completing all the SEO information you are increasing your chances of being included in search engine results page. This is not Keyword Stuffing it is the legitimate use of keywords and is recommended.

Keyword Stuffing

Keyword Stuffing does not work. The robots crawling websites are way more sophisticated than in the past. Websites using keyword stuffing are not very good to read.

“We supply UPVC Windows, If you want UPVC Windows we have the UPVC Windows for you. Our UPVC Windows come in Double Glazed UPVC Windows and Triple Glazed UPVC Windows”

In the past people used white writing on a white background. The keywords were just repeated and repeated. Humans didn’t see them but the bots saw them. It doesn’t work, in fact you can get penalised and delisted.

If you would like to have an informal chat about optimising your website call me, Helen on 087 2514834