Facebook is an excellent way of promoting your Business
Facebook is one of the many social media platforms available today. It is a very needy friend. You need to keep in touch several times a day. You cannot have a business Facebook page that you do not touch for months and then post that for example that you are exhibiting at a show this weekend and expect that your post will be shown to people interested in attending the show.
Facebook is not a Free advertising platform. There is paid advertising available on Facebook in a number of formats. A lot of businesses use advertising to get likes. Likes that you pay for on Facebook are largely vanity, people who like your page through advertising rarely if ever visit your page again.
People using social media do not want to be constantly advertised at. It is important to get the balance right. About 80% of the time you should be providing information and 20% of the time advertising your products. You don’t have to provide all the information yourself. It is perfectly acceptable to like and share other people’s posts.
Before the days of social media people would ask for recommendations for businesses complimentary to their business. Word of mouth and referrals have always been very important to business and continue so. Facebook is another very useful tool for referrals..
Social Media is a way of extending referral business. If you are a wedding supplier supplying Fairy Light Backdrops, Archways and Aisle Runners, you may like other businesses supplying Wedding Stationery, Flowers, Make-up, Hairdressers, Photographers, Videographers, Wedding Dresses, Bridesmaid Dresses, Groom and Groom’s mans attire. This is not an exhaustive list but you get the idea.
Your audience is the same and they may be interested in the complimentary services.
Work with Facebook and Facebook will work for you. Remember that Facebook is a very needy friend and not one just to be called on when you want something.