How do I get visitors to my website?

How do I get visitors to my website?

I have a great new Website but I am not getting any inquiries. Why?

There are many reasons why you may not get inquiries.

  1. People don’t want to buy what you are selling
  2. People can’t find your website
  3. Your website is too slow, people find you but leave before your site even loads
  4. People come onto your site but find it difficult to use, the can’t find what they are looking for so they leave

How to get people to your webite

There are many ways to get traffic to your website and usually you will need more than one source

SEO (Search Engine Optimisation) 

Depending on the market you are in, this can work very well. It is slow, it takes time, skill and patience to get it working. There are two sides to SEO, what the machine sees and what the human sees. Humans like pictures, machines don’t know what is in the pictures unless you tell them. Lets say I want to bring fishermen to Virginia so I go out and take some fantastic pictures of fishing in Lough Ramor and the Ramparts River. I post them on a webpage, I don’t get any inquiries. I show my webpage to some fishermen and they think it’s great , so why am I not getting inquiries? The first thing you need to check is how many visitors are coming to your webpage. Google provide a code to put on your website to track how many visitors are coming on to your website. Make sure you have a Google Analytics code on your website, this allows you track the number of visitors you are getting. You may be shocked to see how few if any visitors your are getting. You need to have a serious look at how your site is optimized or find another way of getting traffic to your site, paid advertising is the fastest way to get traffic to your site.

To get started on SEO you need to do keyword research. You need to identify your target market, the people you want to find your website. What are they searching for? Can your website answer their search queries? How have you named your pictures? Did you just accept the name the camera gave them? Have you included ALT tags to tell the search engines what is in the picture? Have you optimized the size of the picture files to make sure they load quickly? Ideally you will have this planning done before you develop the front end website but you can go back and do it after the front end site is developed. The searcher is King, you are trying to satisfy his needs.

Paid Advertising –

Paid advertising is a much quicker way of getting traffic to your website but can be very expensive.

Google Adwords – Adwords are the paid ads you see at the top and bottom of search pages on Google. You bid for the search words you want, your ad goes into an auction based on bid and quality of the ad. Your position is based on the auction result. 70% of searchers select from the organic list – unpaid list.

Social Media – There are many social media platforms. You can select the platform most used in your industry. Facebook is still the most popular platform in Ireland. According to research 66% of the adult population are on Facebook. 69% of people on Facebook have been influenced to make a purchase through Facebook. There are paid and free options in Facebook.

Directories – Industry directories are another way of getting to your target market. Very popular in Ireland for Weddings, you get a lot of wedding suppliers in one area.

Virginia Pages – is a local directory for people searching for products and services in the Virginia area

To have a chat about your Digital Marketing needs call Helen 

What does your Website and Blog say about your Business?

What does your Website and Blog say about your Business?

 

People buy from People they like.

Your Website is your digital showroom. It should portray your personality. You created your business to satisfy a need you identified. When you talk about your business you talk about it with passion. You are talking to your prospective customers through your website. The majority of people research products on the internet before purchasing.

Every customer is not the same, everyone’s needs are not the same and everyone’s budget is not the same.

Looking at websites that all deliver the same brochure type information is boring. Your website content shouldn’t be boring. When you are talking about something you believe in, it comes across much more interesting.

If I am buying Windows, I want to know why I should buy a particular type of Window. For example, this room is north facing therefore you should consider …….. This window has great views you could take advantage of this by ……. I want to feel I am dealing with a person that knows what they are talking about. I want to deal with someone I can trust and that I value their opinion. What good is triple glazing for the price of double glazing if I don’t need triple glazing?

Good website content comes from the owner of the website. Don’t worry about not being “good at this kind of thing”. Tell your story, be a good story teller. You can get help with tidying up your story to make it SEO (Search engine optimisation) friendly. Let you personality shine through.

Articles on jobs you have completed are always interesting. Fact sheets on your industry, for example “Safety considerations when installing blinds in your home”

Your website is not a once off job it is a work in progress. How many times have you seen a website with a news section or a blog and it hasn’t been updated in two years. This is very off putting. If you are constantly posting new articles and jobs completed you come across as a much more interesting up to date company.

For a Free no Obligation Chat Contact Helen on 085 8677443

 

Think like the Searcher – Your Target Market

Think like the Searcher – Your Target Market

You want Searchers to find your Business therefore you need to Think like the Searcher.

You know your business better than anyone else. Afterall, You created your product or service. Naturally you are proud of your business. You want to tell everyone how proud you are of your business.

Your target market/prospects don’t really care how wonderful you think you are. They have a need and they want to know what you can do for them. It is important when a searcher sees your business in a listing that they can quickly see in the headline and short description what you do that is of interest to them. When they click on your site in the search results they need to land on a page that is easy to navigate and quickly shows them the information they are looking for and where to go for additional information.

pink striped socks

A searcher looking for pink striped socks is more likely to click on a site showing an image of pink striped socks than a site saying “We are the best in the sock business” “We are in the sock business for over 30 years” “Our staff and service are the best in the sock business” ” We have won numerous awards for socks”

Two businesses can sell similar products but have different target markets. Searchers can have similar requirements and very different budgets and completely different ideas on what they are willing to compromise on. The better you define your target market and set your site to answer their requirements the better your chances of making the sale.

The majority of people making major purchases do research online. The statistics vary depending on the research you are looking at but one thing they all agree on is that the numbers researching online is increasing. Mobile research has increased rapidly in the past couple of years. During this pandemic, desktop search has increased because more people are working from home.

Do you know your Target Market?

Will Searchers recognise themselves as your Target Market?

On major purchases decisions can be 60%+ made before the buyer engages with a human

For an informal chat about SEO on your website call Helen on 085 8677443

 

Social Media is not a replacement for a Business Website

Social Media is not a replacement for a Business Website

Social Media is not a replacement for a Business Website

Social Media, Facebook Business pages in particular in Ireland are often thought of as a replacement for a Business Website. This is not the case. Social media is a way of attracting traffic to your website.

Some of the reasons a Facebook business page is not a replacement for a business website.

1. Facebook posts are very short lived in newsfeeds before they disappear.
2. Only about 6% or less of the people who like your facebook page will see the posts without paid advertising.
3. People can turn off news feeds to prevent distraction.
4, Facebook rules change regularly and you have no control over this.
5. Your profile is limited you can create additional tabs but it can be confusing for users.
6. Searchers are fickle. Facebook is still popular in Ireland. Audiences are getting older. Young people are leaving Facebook.
7. Lead generation is better carried out on your website where you have full control of your content.
8. If you blog, your blogs will always be available on your website.
9. Facebook interrupts social time.. People search for your website.
10 You have full control over what is displayed when someone gets to your website.

This is not meant to be an exhaustive list but I hope it gives you a good idea of the differences between a Business Website and a Facebook Business Page. The main difference is control. Facebook control who and what people see. You control what people see on your website.

Of course you have to attract people to your website. Search Engine Optimisation is used to get your website into the search results. When you get people to your website it is important that you have good engaging content that will encourage the searchers to stay on your website and make an inquiry. You have to think like the searcher, they have a reason for being on your website. They are looking for something, how easy is it for them to find what they are looking for. How easy is it for them to contact you?

Remember if you have 150 man years baking cakes that will not necessarily impress a searcher. They are looking for a fresh cake. You might like to boast about your 150 years experience but does your searcher really care?

Depending on the size of your business, a website can be as little as one page. More searches are carried out on mobile devices. It is essential that your website is mobile friendly.

The Business Website is not dead and does not have to be expensive.

Contact Helen on 085 8677443 or email Helen@Virginiapages.ie