You want Searchers to find your Business therefore you need to Think like the Searcher.
You know your business better than anyone else. Afterall, You created your product or service. Naturally you are proud of your business. You want to tell everyone how proud you are of your business.
Your target market/prospects don’t really care how wonderful you think you are. They have a need and they want to know what you can do for them. It is important when a searcher sees your business in a listing that they can quickly see in the headline and short description what you do that is of interest to them. When they click on your site in the search results they need to land on a page that is easy to navigate and quickly shows them the information they are looking for and where to go for additional information.
A searcher looking for pink striped socks is more likely to click on a site showing an image of pink striped socks than a site saying “We are the best in the sock business” “We are in the sock business for over 30 years” “Our staff and service are the best in the sock business” ” We have won numerous awards for socks”
Two businesses can sell similar products but have different target markets. Searchers can have similar requirements and very different budgets and completely different ideas on what they are willing to compromise on. The better you define your target market and set your site to answer their requirements the better your chances of making the sale.
The majority of people making major purchases do research online. The statistics vary depending on the research you are looking at but one thing they all agree on is that the numbers researching online is increasing. Mobile research has increased rapidly in the past couple of years. During this pandemic, desktop search has increased because more people are working from home.
Do you know your Target Market?
Will Searchers recognise themselves as your Target Market?
On major purchases decisions can be 60%+ made before the buyer engages with a human
For an informal chat about SEO on your website call Helen on 085 8677443