How do I get visitors to my website?

How do I get visitors to my website?

I have a great new Website but I am not getting any inquiries. Why?

There are many reasons why you may not get inquiries.

  1. People don’t want to buy what you are selling
  2. People can’t find your website
  3. Your website is too slow, people find you but leave before your site even loads
  4. People come onto your site but find it difficult to use, the can’t find what they are looking for so they leave

How to get people to your webite

There are many ways to get traffic to your website and usually you will need more than one source

SEO (Search Engine Optimisation) 

Depending on the market you are in, this can work very well. It is slow, it takes time, skill and patience to get it working. There are two sides to SEO, what the machine sees and what the human sees. Humans like pictures, machines don’t know what is in the pictures unless you tell them. Lets say I want to bring fishermen to Virginia so I go out and take some fantastic pictures of fishing in Lough Ramor and the Ramparts River. I post them on a webpage, I don’t get any inquiries. I show my webpage to some fishermen and they think it’s great , so why am I not getting inquiries? The first thing you need to check is how many visitors are coming to your webpage. Google provide a code to put on your website to track how many visitors are coming on to your website. Make sure you have a Google Analytics code on your website, this allows you track the number of visitors you are getting. You may be shocked to see how few if any visitors your are getting. You need to have a serious look at how your site is optimized or find another way of getting traffic to your site, paid advertising is the fastest way to get traffic to your site.

To get started on SEO you need to do keyword research. You need to identify your target market, the people you want to find your website. What are they searching for? Can your website answer their search queries? How have you named your pictures? Did you just accept the name the camera gave them? Have you included ALT tags to tell the search engines what is in the picture? Have you optimized the size of the picture files to make sure they load quickly? Ideally you will have this planning done before you develop the front end website but you can go back and do it after the front end site is developed. The searcher is King, you are trying to satisfy his needs.

Paid Advertising –

Paid advertising is a much quicker way of getting traffic to your website but can be very expensive.

Google Adwords – Adwords are the paid ads you see at the top and bottom of search pages on Google. You bid for the search words you want, your ad goes into an auction based on bid and quality of the ad. Your position is based on the auction result. 70% of searchers select from the organic list – unpaid list.

Social Media – There are many social media platforms. You can select the platform most used in your industry. Facebook is still the most popular platform in Ireland. According to research 66% of the adult population are on Facebook. 69% of people on Facebook have been influenced to make a purchase through Facebook. There are paid and free options in Facebook.

Directories – Industry directories are another way of getting to your target market. Very popular in Ireland for Weddings, you get a lot of wedding suppliers in one area.

Virginia Pages – is a local directory for people searching for products and services in the Virginia area

To have a chat about your Digital Marketing needs call Helen 

Facebook Jan 2018 changes means less posts from business

Facebook Jan 2018 changes means less posts from business

Changes to Facebook 2018 mean it will be harder for business to have their posts appear in news feeds.

How to reach customers on Facebook

It will take time to see the full impact of the changes. The best way to work with Facebook is to post content that is going to generate comments and conversations.

Post interesting, quality content that prompts comments

According to Zuckerberg, “meaningful interaction” means comments, comments, and more comments.

In his announcement, he wrote that “Pages making posts that people generally don’t react to or comment on could see the biggest decreases in distribution. Pages whose posts prompt conversations between friends will see less of an effect.”

This means you should post content that people are going to talk about and comment on. Try including questions about timely relevant issues for your target audience. Users are more likely to see your posts if their friends and family are commenting on your posts.

But don’t fall into the “engagement-bait” trap

Don’t ask silly questions “COMMENT on this post if you like snow!” or something similar. It’s spammy and users don’t like it.

Facebook says, “Using ‘engagement-bait’ to goad people into commenting on posts is not a meaningful interaction, and we will continue to demote these posts in News Feed.”

Encourage customers to follow your Facebook Page

One thing that’s not changing about the Facebook news feed is the ability for users to make sure they always see posts from their favorite Pages by choosing “See First” in their news feed preferences. You shouldn’t be shy about asking customers to follow your page on Facebook. Even remind loyal followers about the “See First” option.

Increase your ad budget

Organic reach has been declining across social media for years. Advertising still works. Facebook has very powerful targeting options to allow you get to your specific group of interested people. Businesses must know how to target the right audiences to ensure their advertising is not wasted. If you need help targeting you Facebooks ads call me, Helen on 087 2514834 or email helenrahill@eircom.net

Make more Facebook Live videos

Videos are still favored under the new algorithm, but live videos will be even more important. In his announcement, Zuckerberg wrote that “live videos often lead to discussion among viewers on Facebook—in fact, live videos on average get six times as many interactions as regular videos.”

Invest time in Facebook Groups

Businesses should look into new ways to engage customers with Groups, alongside their Page and advertising efforts. Groups have a common interest.

If you need help with your Social Media or Digital Marketing Contact Helen on 087 2514834 email helenrahill@eircom.net