How do I get visitors to my website?

How do I get visitors to my website?

I have a great new Website but I am not getting any inquiries. Why?

There are many reasons why you may not get inquiries.

  1. People don’t want to buy what you are selling
  2. People can’t find your website
  3. Your website is too slow, people find you but leave before your site even loads
  4. People come onto your site but find it difficult to use, the can’t find what they are looking for so they leave

How to get people to your webite

There are many ways to get traffic to your website and usually you will need more than one source

SEO (Search Engine Optimisation) 

Depending on the market you are in, this can work very well. It is slow, it takes time, skill and patience to get it working. There are two sides to SEO, what the machine sees and what the human sees. Humans like pictures, machines don’t know what is in the pictures unless you tell them. Lets say I want to bring fishermen to Virginia so I go out and take some fantastic pictures of fishing in Lough Ramor and the Ramparts River. I post them on a webpage, I don’t get any inquiries. I show my webpage to some fishermen and they think it’s great , so why am I not getting inquiries? The first thing you need to check is how many visitors are coming to your webpage. Google provide a code to put on your website to track how many visitors are coming on to your website. Make sure you have a Google Analytics code on your website, this allows you track the number of visitors you are getting. You may be shocked to see how few if any visitors your are getting. You need to have a serious look at how your site is optimized or find another way of getting traffic to your site, paid advertising is the fastest way to get traffic to your site.

To get started on SEO you need to do keyword research. You need to identify your target market, the people you want to find your website. What are they searching for? Can your website answer their search queries? How have you named your pictures? Did you just accept the name the camera gave them? Have you included ALT tags to tell the search engines what is in the picture? Have you optimized the size of the picture files to make sure they load quickly? Ideally you will have this planning done before you develop the front end website but you can go back and do it after the front end site is developed. The searcher is King, you are trying to satisfy his needs.

Paid Advertising –

Paid advertising is a much quicker way of getting traffic to your website but can be very expensive.

Google Adwords – Adwords are the paid ads you see at the top and bottom of search pages on Google. You bid for the search words you want, your ad goes into an auction based on bid and quality of the ad. Your position is based on the auction result. 70% of searchers select from the organic list – unpaid list.

Social Media – There are many social media platforms. You can select the platform most used in your industry. Facebook is still the most popular platform in Ireland. According to research 66% of the adult population are on Facebook. 69% of people on Facebook have been influenced to make a purchase through Facebook. There are paid and free options in Facebook.

Directories – Industry directories are another way of getting to your target market. Very popular in Ireland for Weddings, you get a lot of wedding suppliers in one area.

Virginia Pages – is a local directory for people searching for products and services in the Virginia area

To have a chat about your Digital Marketing needs call Helen 

What does your Website and Blog say about your Business?

What does your Website and Blog say about your Business?

 

People buy from People they like.

Your Website is your digital showroom. It should portray your personality. You created your business to satisfy a need you identified. When you talk about your business you talk about it with passion. You are talking to your prospective customers through your website. The majority of people research products on the internet before purchasing.

Every customer is not the same, everyone’s needs are not the same and everyone’s budget is not the same.

Looking at websites that all deliver the same brochure type information is boring. Your website content shouldn’t be boring. When you are talking about something you believe in, it comes across much more interesting.

If I am buying Windows, I want to know why I should buy a particular type of Window. For example, this room is north facing therefore you should consider …….. This window has great views you could take advantage of this by ……. I want to feel I am dealing with a person that knows what they are talking about. I want to deal with someone I can trust and that I value their opinion. What good is triple glazing for the price of double glazing if I don’t need triple glazing?

Good website content comes from the owner of the website. Don’t worry about not being “good at this kind of thing”. Tell your story, be a good story teller. You can get help with tidying up your story to make it SEO (Search engine optimisation) friendly. Let you personality shine through.

Articles on jobs you have completed are always interesting. Fact sheets on your industry, for example “Safety considerations when installing blinds in your home”

Your website is not a once off job it is a work in progress. How many times have you seen a website with a news section or a blog and it hasn’t been updated in two years. This is very off putting. If you are constantly posting new articles and jobs completed you come across as a much more interesting up to date company.

For a Free no Obligation Chat Contact Helen on 085 8677443

 

Think like the Searcher – Your Target Market

Think like the Searcher – Your Target Market

You want Searchers to find your Business therefore you need to Think like the Searcher.

You know your business better than anyone else. Afterall, You created your product or service. Naturally you are proud of your business. You want to tell everyone how proud you are of your business.

Your target market/prospects don’t really care how wonderful you think you are. They have a need and they want to know what you can do for them. It is important when a searcher sees your business in a listing that they can quickly see in the headline and short description what you do that is of interest to them. When they click on your site in the search results they need to land on a page that is easy to navigate and quickly shows them the information they are looking for and where to go for additional information.

pink striped socks

A searcher looking for pink striped socks is more likely to click on a site showing an image of pink striped socks than a site saying “We are the best in the sock business” “We are in the sock business for over 30 years” “Our staff and service are the best in the sock business” ” We have won numerous awards for socks”

Two businesses can sell similar products but have different target markets. Searchers can have similar requirements and very different budgets and completely different ideas on what they are willing to compromise on. The better you define your target market and set your site to answer their requirements the better your chances of making the sale.

The majority of people making major purchases do research online. The statistics vary depending on the research you are looking at but one thing they all agree on is that the numbers researching online is increasing. Mobile research has increased rapidly in the past couple of years. During this pandemic, desktop search has increased because more people are working from home.

Do you know your Target Market?

Will Searchers recognise themselves as your Target Market?

On major purchases decisions can be 60%+ made before the buyer engages with a human

For an informal chat about SEO on your website call Helen on 085 8677443

 

Keyword Optimisation versus Keyword Stuffing

Keyword Optimisation versus Keyword Stuffing

The Differences between Keyword Optimisation and Keyword Stuffing

Keyword Optimisation

Keywords are used by searchers to find the product or service they are looking for. It is important that you do your keyword research to find out what people are searching for. Google Keyword Planner is a good free tool for keyword research. There is no point optimising for “Professional Milliner” if people search for “Hat Maker”. It may sound obvious but the most important thing in writing a post is to decide what the post is about. What value will it bring to the person reading it. You could be providing information, advertising an event, launching a new product or service. There are many types of posts you just need to know what type of post you are writing.

Headline

The Headline is the most important part of your post. You have a very short time to get the searchers attention. Without a good headline the searcher is very unlikely to read your post. Your keywords should appear in the headline to grab the searchers attention. You write your posts for humans to read. Your keywords should appear in the first paragraph as near the beginning as possible without ruining the flow of the language.  You are writing for the searcher not yourself. Many people fall into the trap of talking about themselves. The searcher is not searching for you. They are searching for the product or service you provide. You need to show as early as possible that you can satisfy their needs

Needs, Features and Benefits

When I started to sell I was taught to be successful in sales you needed to be able to
1. Satisfy a Need
2. Show the Features of your product or offering
3. Sell the Benefits.

I find the same applies today. To satisfy a need, you have to identify your target market and go where they are. In Ireland a very high percentage of product/service selection starts with a Google Search. You have written a very good interesting post for your target market. How do you get it in front of your target market? Search Engine Optimisation (SEO)

SEO (Search Engine Optimisation)

URL for the page should include your keyword for example if you are selling UPVC Windows your URL could be www.aaawindows/UPVC-Windows

Title tag is used by the robots to find out what the page is about and should include your keyword for example “UPVC Windows Double / Tripled Glazed Dublin”  Google will often use this title as the title to display in the organic search list

Meta Tag is a brief description about your page and again should include your keyword. Google will often use this brief description under the title in the organic search list.

If you are using images on your page compressing your images will help the speed in loading the images. It may be tempting to upload images with the camera file name but that means nothing to the robot, you could rename the file “white-upvc-windows-virginia” with a alt tag of “white upvc windows fitted Virginia” now you are telling the robots what is in the picture.

By completing all the SEO information you are increasing your chances of being included in search engine results page. This is not Keyword Stuffing it is the legitimate use of keywords and is recommended.

Keyword Stuffing

Keyword Stuffing does not work. The robots crawling websites are way more sophisticated than in the past. Websites using keyword stuffing are not very good to read.

“We supply UPVC Windows, If you want UPVC Windows we have the UPVC Windows for you. Our UPVC Windows come in Double Glazed UPVC Windows and Triple Glazed UPVC Windows”

In the past people used white writing on a white background. The keywords were just repeated and repeated. Humans didn’t see them but the bots saw them. It doesn’t work, in fact you can get penalised and delisted.

If you would like to have an informal chat about optimising your website call me, Helen on 087 2514834